9/27/07

Brand Issues - Paula Scher on Brand America [Monocle]

Paula Scher on the top three things that need to change with Brand America are "Rhetoric, name, symbols (pictorial images)." According to her, in the post cold-war era we, as a nation, still talk to the world like we're a locked in a global power struggle. That and she thinks the Union Jack has "pizazz." Link